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SEO for automotive retail
Car buyers research for weeks. Be in their research.
Vehicle and accessory buyers compare stock, price and service online. We help dealers and shops rank for models, products and service, and drive store visits.
- Used cars
- New cars
- Car accessories
- Parts
- Motorbikes
- Caravans
- Bike shops
- Finance
Segments
Different customers need different pages
Vehicle buyers
New and used.
- Stock pages
- Model guides
- Test drive booking
Accessory buyers
4WD and upgrades.
- Product pages
- Fitting services
- Bundles
Parts buyers
DIY and trade.
- Parts pages
- Stock search
- Trade accounts
Service customers
After the sale.
- Service booking
- Reminders
- Loyalty
The journey
How customers choose a automotive retailer
Every step is a chance to be chosen, or to be skipped. We make sure you show up well at each one.
- WantA new vehicle or upgrade.
- ResearchModels and prices.
- CompareDealers and reviews.
- VisitTest drive or store.
- BuyPurchase.
- ReturnService and accessories.
Where work leaks
The quiet places you lose sales
Most lost business isn’t lost to a better competitor. It leaks out between the search and the booking.
The free audit maps your real pipeline, step by step.
- Stock pages thinPortals win.
- Test drives hard to bookLost visits.
- Accessories not onlineSales missed.
- Service not cross-soldRevenue lost.
- Few reviewsTrust gap.
Automation
Systems that work while you do
Speed
The first responder
- Replies to new enquiries in seconds
- Asks the key question about their vehicle buyers need
- Flags urgent requests to your team
You stay in control: you set the rules and the tone.
Follow-up
The patient follow-up
- Confirms bookings and sends reminders
- Checks in on open quotes
- Stops as soon as someone replies
You stay in control: your team handles every real conversation.
Reputation
The review builder
- Asks happy customers for a review
- Sends unhappy feedback to you first
- Prompts repeat sales at the right time
You stay in control: you approve what goes public.
Your base
- Downtown
- Uptown
- Suburbs
- Business parks
- Neighboring towns
- New estates
Coverage
Visible where your customers are
Customers choose a automotive retailer close to them. We build visibility around the areas you actually serve and want more of.
- Accurate service-area and location settings
- Location pages backed by real work and reviews
- Priority on the areas that are most profitable
Diagnosis
Your problem, our fix
Your numbers
Put a number on lost sales
Use your own numbers. Everything stays in your browser.
Estimated monthly value of enquiries lost
$0That is about 0 a month.
An estimate from the numbers you enter, not a forecast or a guarantee. The starting values are preset; slide them to match your own records.Myths
Myths about marketing automotive retailers
Tap or hover over a card.
Myth
“Portals are enough.”
Reality
Your own site builds trust.
Myth
“Car buyers don’t read content.”
Reality
They research constantly.
Myth
“Accessories sell in store only.”
Reality
Many are researched online.
Self-check
Is your automotive retailer marketing working?
Tap each statement that’s true.
- Stock pages are rich
- Test drives can be booked
- Accessories are online
- Service is promoted
- Reminders are sent
- We ask for reviews
Your readiness score
Plenty of quick wins are waiting.
A solid base. Follow-up and reviews are the next step.
Well set up. Let’s scale what works.
Roadmap
The order we fix things
- AuditVisibility, website, reviews and how enquiries are handled.
- FoundationGoogle Business Profile, listings and core automotive retailer pages.
- DemandPages and content for vehicle buyers and accessory buyers.
- SystemsInstant replies, follow-up and review requests.
- GrowNew areas and the services that pay best.
Reporting
What we report to automotive retailers
Qualified enquiries
By service and source.
Calls and forms
Answered, missed and returned.
Map visibility
Across your priority areas.
Reviews
Volume, rating and replies.
Sales won
Traced back to the channel.
Automotive Retail FAQs
Questions automotive retailers ask us
Can you integrate stock feeds?
Common feeds, yes.
Do you help bike shops?
Yes.
Do you write model guides?
Yes.
Can you promote finance?
General information only.
How long until we see results?
Profile and website fixes can help within weeks. Competitive rankings usually build over several months, and we report progress monthly.
Do you lock us into a long contract?
No. We earn the relationship month by month and you own your website, profile and data.
Free audit
Win more buyers before they visit
We’ll audit your visibility and send a prioritized plan.
- Tell us your services and service area
- We audit visibility, website and enquiry handling
- You get a prioritized plan
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