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SEO for real estate agencies
Listings are won before the sign goes up.
Sellers choose an agent long before they list. We help your agency appear in suburb searches, earn appraisal requests and stay top of mind.
- Property appraisals
- Residential sales
- Auctions
- Rentals
- Suburb reports
- Off-market
- Prestige property
- New developments
Segments
Different customers need different pages
Future sellers
Owners thinking about selling.
- Suburb market reports
- Appraisal requests
- Agent profiles
Buyers
Searching for their next home.
- Listings integration
- Buyer guides
- Alerts
Landlords
Investors seeking management.
- Rental appraisal pages
- Management fee clarity
- Switching guides
Prestige & projects
High-end and new developments.
- Project pages
- Prestige portfolio
- Private enquiries
The journey
How customers choose a real estate agency
Every step is a chance to be chosen, or to be skipped. We make sure you show up well at each one.
- ThinkingOwners start wondering what it’s worth.
- ResearchSuburb sales and agents.
- AppraisalTwo or three agents invited.
- ChooseResults, trust and marketing plan.
- ListCampaign and updates.
- SoldReview and referrals.
Where work leaks
The quiet places you lose listings
Most lost business isn’t lost to a better competitor. It leaks out between the search and the booking.
The free audit maps your real pipeline, step by step.
- No suburb contentPortals own the search.
- Appraisal forms buriedSellers don’t enquire.
- Agent profiles thinTrust gap.
- No nurture for early sellersThey list with someone else.
- Few reviewsCompetitors look busier.
Automation
Systems that work while you do
Speed
The first responder
- Replies to new enquiries in seconds
- Asks the key question about their future sellers need
- Flags urgent requests to your team
You stay in control: you set the rules and the tone.
Follow-up
The patient follow-up
- Confirms bookings and sends reminders
- Checks in on open quotes
- Stops as soon as someone replies
You stay in control: your team handles every real conversation.
Reputation
The review builder
- Asks happy customers for a review
- Sends unhappy feedback to you first
- Prompts repeat listings at the right time
You stay in control: you approve what goes public.
Your base
- Downtown
- Uptown
- Suburbs
- Business parks
- Neighboring towns
- New estates
Coverage
Visible where your customers are
Customers choose a real estate agency close to them. We build visibility around the areas you actually serve and want more of.
- Accurate service-area and location settings
- Location pages backed by real work and reviews
- Priority on the areas that are most profitable
Diagnosis
Your problem, our fix
“Appraisal requests are rare.”
→
Appraisal landing pages and conversion work. Conversion optimization
Your numbers
Put a number on lost listings
Use your own numbers. Everything stays in your browser.
Estimated monthly value of appraisal requests lost
$0That is about 0 a month.
An estimate from the numbers you enter, not a forecast or a guarantee. The starting values are preset; slide them to match your own records.Myths
Myths about marketing real estate agencies
Tap or hover over a card.
Myth
“Portals are all that matter.”
Reality
Sellers choose agents, not portals.
Myth
“Suburb content is outdated fast.”
Reality
Regular updates keep it valuable.
Myth
“Reviews are for restaurants.”
Reality
Sellers read agent reviews closely.
Self-check
Is your real estate agency marketing working?
Tap each statement that’s true.
- We have suburb pages
- Appraisal requests are easy
- Each agent has a profile
- We nurture future sellers
- We have landlord pages
- We ask for reviews after every sale
Your readiness score
Plenty of quick wins are waiting.
A solid base. Follow-up and reviews are the next step.
Well set up. Let’s scale what works.
Roadmap
The order we fix things
- AuditVisibility, website, reviews and how appraisal requests are handled.
- FoundationGoogle Business Profile, listings and core real estate agency pages.
- DemandPages and content for future sellers and buyers.
- SystemsInstant replies, follow-up and review requests.
- GrowNew areas and the services that pay best.
Reporting
What we report to real estate agencies
Qualified appraisal requests
By service and source.
Calls and forms
Answered, missed and returned.
Map visibility
Across your priority areas.
Reviews
Volume, rating and replies.
Listings won
Traced back to the channel.
Real Estate Agencies FAQs
Questions real estate agencies ask us
Can you help us outrank portals?
For suburb and agency searches, yes, with helpful local content.
Do you integrate listings?
We work with common listing feeds.
Can you help individual agents?
Yes, with profiles and review strategies.
Do you write suburb reports?
Yes, using data you provide or licensed sources.
How long until we see results?
Profile and website fixes can help within weeks. Competitive rankings usually build over several months, and we report progress monthly.
Do you lock us into a long contract?
No. We earn the relationship month by month and you own your website, profile and data.
Free audit
Win the listing before it’s listed
We’ll audit your visibility and appraisal flow and send a prioritized plan.
- Tell us your services and service area
- We audit visibility, website and enquiry handling
- You get a prioritized plan
Related
Related real estate pages
Property Management Commercial Real Estate Buyers’ Agents Strata Management All real estate pages